Ouch, it’s quite a beating that Yahoo! Advertisning has taken in UK – 40% down from 2007 to 2008 even though the Search marked went up 11%.

So the UK Search Ad Marked now looks like:
Google 88,2%
Yahoo! 8,4%
Microsoft 3,4%
(Efficient Frontier)

Is it really only US and Japan that can show the advertisers a good reason to spend time on Yahoo! ?