Blogging by a happy boy, Niels Klintø
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Bing and Yahoo! is now over 30% in the US

June 14th, 2010 | Posted by Niels Klintø in Search marketing - (1 Comments)
Bing and Yahoo! has overt he last 8 months been climbing steadily in their shares of the of searches in the US and
now they have a combines share of over 30%!
Bing (Microsoft sites) is now at 12,1% and Yahoo! sites is at 18,3% making the
combined “MicroHoo” at 30,4%!
So dont forget Bing at Yahoo! in your next US PPC campaign!
And Google is now down at 63,7% – still huge!

Bing and Yahoo! has overt he last 8 months been climbing steadily in their shares of the of searches in the US and now they have a combines share of over 30%!
Bing (Microsoft sites) is now at 12,1% and Yahoo! sites is at 18,3% making the combined “MicroHoo” at 30,4%!

So dont forget Bing at Yahoo! in your next US PPC campaign!

And Google is now down at 63,7% – still huge!

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Bing and Yahoo! moving forward in the US

May 18th, 2010 | Posted by Niels Klintø in Search marketing - (0 Comments)

I have already been writing several times about Bing and Yahoo gaining extra shares of the of searches in the US and this month they are again on the move while Google goes down a bit!

Bing (Microsoft sites) is now up at 11,8% and Yahoo! sites gained 0,8% to now 17,7% making the combined “MicroHoo” closer to the 30% – at 29,5%!
And Google lost a bit for the second month in a row -  now down 0,7% to a still massive 64,4% – but is still makes it more and more important to remember both Bing and Yahoo! in the Search Marketing activities!
(Source: comScore 2010)

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Remember Bing and Yahoo! in your US search advertising campaign

April 13th, 2010 | Posted by Niels Klintø in Search marketing - (0 Comments)

With Bing and Yahoo! again moving a bit forward and closer to 30% of share of searches in the US according to comScore, it just makes more and more sense to include them in the US search advertising campaign – if you didn’t already do it…

Bing went from 11,5% to 11,7% and Yahoo! from 16,8% to 16,9% giving MicroHoo a combined share of 28,6%.
And Google went a little down to still a massive 65,1%

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February was also bringing Bing growth

March 11th, 2010 | Posted by Niels Klintø in Search marketing - (0 Comments)

It’s not going as fast as it has been, but comScore reports that February was in fact a month with a small growth in Bings share of searches in the USA.
Bing (Microsoft sites) went from 11,3% to 11,5%, but unfortunately Yahoo! went 0,2% down, so MicroHoo had a unchanged share of the searches.. still there’s a combined share of 28,3%!
And yes, Google went 0,1% up to 65,5%.

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January was another month with Bing growth

February 18th, 2010 | Posted by Niels Klintø in Search marketing - (0 Comments)

comScore reports that January 2010 was another good month for Microsoft Bing with a small increase their part of the US Search traffic.
Bing added another 0,6% and are now at 11,3%, whereas Yahoo! goes down 0,3% to 17,0% – interesting is though that the combination Yahoo!+Bing adds 0,3%.
And another interesting thing is Google US Search share going DOWN o,3% to still a massive 65,4% – still very impressive!

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Bing is still growing!

January 16th, 2010 | Posted by Niels Klintø in Business | Tech - (2 Comments)

It seems like Microsoft did something better than before when they decided to launch the search engine Bing.
All the way since the launch in late May 2009 Bing has seen an increase in their share of the search market and the month of December in US was not different.

comScore reports that Bing in December went up 0,4% to 10,7%, but Google is still the BIG one adding 0,1% which makes Google take a massive 65,7% of the US search market. In the same period Yahoo went down 0,2% to 17,3%, but the really interesting part about it is that Yahoo+Bing is at more than 25% procent (28%), so for a US PPC campaign you really have a big chunk of extra traffic to gain from also using them…  not really the same in Denmark where Yahoo+Bing might add 3% on a very good day…  😉

Personally I really like that Bing is growing, not because its Microsoft or..  but simply because I hope at some point that we’ll see Google massive position as the clear number 1 in search shaken just a bit – some competition would be really good!

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Yahoo! Search Ad Share in UK down 40%

January 29th, 2009 | Posted by Niels Klintø in Business - (0 Comments)

Ouch, it’s quite a beating that Yahoo! Advertisning has taken in UK – 40% down from 2007 to 2008 even though the Search marked went up 11%.

So the UK Search Ad Marked now looks like:
Google 88,2%
Yahoo! 8,4%
Microsoft 3,4%
(Efficient Frontier)

Is it really only US and Japan that can show the advertisers a good reason to spend time on Yahoo! ?

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Barack Obama got hit by the famous Google Bomb on Yahoo!

January 23rd, 2009 | Posted by Niels Klintø in WEB - (1 Comments)

So Google did a couple of years ago “dismantle” the Google Bomb (the techique used) that got famous by hitting former president George W. Bush by making his White House biography number one ranking in Google on the search for “miserable failure”, but it seems like Yahoo! didn’t “dismantle” the Google Bomb on their search engine part…. and now president Barack Obama is number one of “miserable failure” at Yahoo!
That’s a tough job not even finishing your first week at the White House and Yahoo! already “nominates” you as “miserable failure”….
I guess Yahoo! just got one more incentive to make their algorithm better..  😉
Having only around 20% of the searches in US (opposed to Google’s 63%) does create some expectations, Yahoo!

Barack Obama as “miserable failure” on Yahoo!

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What is ‘søgeoptimering’?

September 23rd, 2007 | Posted by Niels Klintø in WEB - (0 Comments)

I know this gets pretty nerdy and then mixed with some Danish words like søgeoptimering , but being in a company like Addvisors helping clients getting traffic/customers from Search Engines I do see a lot of funny words in the business… I mean even the sort of term for part of the business ‘Search Engine Optimization’/ søgemaskineoptimering is not really good – we dont really optimize any Search Engine… we expect Google, MSN and Yahoo to do that kind of optimization…
And what about søgeoptimering – search optimization… I guess its about helping the ‘poor’ user of a search engine optimizing his search so he’ll find what he need… or?
Any other good ones?

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